India, the country with the fastest-growing economy, is booming with startups who are innovatively trying to solve the problems of a developing nation. If one is observant enough to notice, women who were prejudiced to be unfit for being good business leaders are now taking the lead and bringing innovation in the business world along with the banner of gender equality.
Rashi Vashisth is the name of one such women entrepreneur who is leading the digital marketing start-up named Shag Infotech. At the tender age of 19 years, the age at which most teenagers baffle with the question of what they are going to do in the future, Rashi went ahead to give a shape to her idea, and thus, came from her brainchild, Shag Infotech Private Limited, a Digital Media Marketing Firm. It not only helps the brands to increase their reach digitally and promote their image in a consumer-friendly manner.
Over time, Rashi Vashisth has put her time and efforts into building the most efficient team of Shag Infotech and making it the one-stop solution for all the digital marketing needs of existing and potential clients.
At the same time, she is also focussing on promoting the environment in which the clients can entrust their digital marketing needs and be satisfied with the quality work being provided at an affordable price.
It’s no surprise that today Shag Infotech has a big family of satisfied clients who not only from brainstorming brilliant marketing campaigns to executing them, have helped establish the brands most lovingly and creatively.
“As per the survey conducted in 2021, digital literacy in India stands at just 38%. The advent of covid-19 has completely changed the scenario in which the brands used to promote themselves in the pre-pandemic era. For me, digital marketing is much more than just creating social media accounts and running ads. The aim is to let our clients perceive us as an extension of their internal team instead of an outsourced agency. It’s high time to revolutionize the digital marketing industry by adding value to the brand’s image and changing the conservative approach to promote the brands digitally.”, said Rashi in a conversation with one of our journalists.
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In a country where women are still not entrusted with the roles involving leadership tasks, the story of a 19-year-old girl who is working hard to change this demographic discrimination is bound to inspire several other young girls who want to get into the world of business and make a mark in the industry. Women taking the lead in the businesses often comes with great management, out-of-the-box ideas, and personalized touch to the business solutions.
Rashi Vashisth and the success of her startup, Shag Infotech Private Limited, is just proving these facts to be true and at the same time inspiring others to do what all it takes to fulfill their dreams.
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