When you look at where her goal of helping others get fit and healthy has reached now, it’s easy to miss the long winding journey and all that’s taken place behind the scenes. But let’s get into the details of it all today…
Rinku Shah, the founder of Fitness2Flash(a 360k + fitness community only for women) came from very humble beginnings. Growing up, things were never easy for Rinku, and to support her family, she started working at a very early age of 16, selling pens. She then went on to spend a decade and a half in the hospitality industry and customer service. She often jokes that she has worked everywhere a human could– air(airlines), sea(cruise liners), and land(hotels)!
Days were long and the busy schedule slowly but surely began to take a toll on her health. Soon, what started as a bad back pain led to restrictions in her movement and it wasn’t until one particular visit to the doctor, at the peak of her terrible back issues, that she was advised to start working on getting her body stronger else rely on medications for the rest of her life. And that was it! Rinku decided she needed to take charge of her health and slowly began her fitness journey; a journey that would soon impact 1000s of women the world over.
As her health slowly improved and she realized the importance of overall well-being for herself, Rinku decided she wanted to help other women too, to overcome their daily health struggles and live fit and healthy lives. Thus began FLASH in 2015! On seeing the excellent response on the WhatsApp group of 100 odd women she had started, Rinku soon took things online to Facebook to reach a larger audience. From then, there’s been no turning back. FLASH, which is now “Fitness2Flash” has a reach of over 360k women worldwide on Facebook, Instagram, and its website.
The goal of reaching out to more women and bringing health and fitness to all remains and the means to getting here has only multiplied over the years. A typical day on Fitness2Flash would have member queries being resolved by the team, the community bustling with activity– workout videos, pictures, and motivation galore! F2F, under the able guidance of Rinku Shah and her team, spreads knowledge about health and fitness, encouraging women to work on improving their health for life. Other communities under Fitness2Flash include the community for mom’s fitness(Fitness2Flash for moms), the beauty and skincare group(F2F Grooming), F2F dance for fitness and health group, and F2F healthy meals. It’s your one-stop-shop for all things health and wellness!
In 2021, this vibrant community was selected among 13000 communities in India to be a part of the Facebook Accelerator program, receiving funding for future growth and development plans as well as interactive training sessions from Facebook.
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Rinku, as a person, has always had a heart for others and looks for ways to serve, be it through Fitness2Flash, or reaching out to the underprivileged and supporting when she can, through the community as well on her own. “People will always remember how you made them feel”, she believes, and hence, ensures that anyone crossing her path doesn’t go back dismayed, working selflessly to always give her best. Its what makes her stand apart, in her business and dealings too.
In Rinku’s words, “The vision has always been to create a place where women support and uplift each other through success and compassion”.
And Fitness2Flash continues to live out this vision, improving the health of families, one woman of the house at a time.
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